Hi, I'm Viktar 👋 – a product marketing consultant.
I've helped 20+ early-stage startups identify their ideal customers, position their product as the obvious choice among alternatives, and align messaging across every touchpoint.
Forget endless vague services, meet one proven solution.
This approach has been tested with 20+ startups, but feel free to reach out if you'd like to discuss custom deliverables that better fit your needs.
Positioning strategy sprint.
You've been too close to the product while building it. Turned out, its innovative features themselves don't sell it on autopilot. I'm here to fix that and help you confidently enter the market with a solid GTM foundation in place.
During this sprint, we'll detect your most promising target audience, position your product as an obvious choice for them, and align messaging across every touchpoint.
Three weeks of async work with three online workshops to define your product's positioning, clarify its value proposition, and align messaging.
Market research & competitive analysis.
Positioning strategy canvas (ICP characteristics, value proposition, differentiation summary, capabilities, benefits)
Messaging system (one-liner, one-paragraph elevator pitch, 100-word description, 500-word description)
Custom AI assistant trained on your positioning & messaging to ensure all your marketing efforts stay aligned.
What it’s like to work together.
Brand discovery and research
The first part is all about getting to know your company and its environment. I need to understand your business inside out – your product, your internal processes, your best-fit clients, and the competitive landscape you operate in.
Target audience & market segmentation
During the second step, we’ll map out the full range of audiences you could serve and narrow in on those with the highest potential. We’ll use a few interactive exercises to unpack your current customer base, identify key segments, and build your Ideal Customer Profiles (ICPs).
Target audience & market segmentation
During the second step, we’ll map out the full range of audiences you could serve and narrow in on those with the highest potential. We’ll use a few interactive exercises to unpack your current customer base, identify key segments, and build your Ideal Customer Profiles (ICPs).
Positioning strategy directions
Once I've gathered insights from previous sessions, I'll outline three positioning strategy directions ranked by risk, each with its own focus and trade-offs. We'll come together for a shorter workshop to review the options and decide on the final direction that best fits your goals.
Final deliverables
During the final step, we'll go over the last details of your positioning strategy canvas, sharpening differentiation pillars, product capabilities, and key benefits. I'll also prepare a messaging framework and a custom AI assistant to give you clear, consistent language to use across all your brand touchpoints and marketing efforts.
Final deliverables
During the final step, we'll go over the last details of your positioning strategy canvas, sharpening differentiation pillars, product capabilities, and key benefits. I'll also prepare a messaging framework and a custom AI assistant to give you clear, consistent language to use across all your brand touchpoints and marketing efforts.
Refining your website
It's time to bring your new positioning and messaging to life. In this final step, I'll review your website and suggest structural improvements, along with new copy for the key sections of your homepage. You'll also receive a wireframe that you can hand off to your web designer to implement the changes.
What past clients have to say:
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Case Studies
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FAQs
Still have questions? Don’t hesitate to reach out – I’d be happy to help!
Yes, in addition to positioning strategy, I can assist with Market Segmentation, Target Audience analysis, Ideal Customer Profile mapping, and go-to-market strategy.
The brand activation phase varies greatly from company to company. Feel free to contact me for a custom approach – I'd be happy to find the best solution.
I can create a custom website based on one of Webflow's thousands of templates – a practical, easy-to-maintain, and affordable solution. I built my own website this way, too.
Certainly, feel free to reach out if you'd like to discuss custom deliverables that better fit your needs.
I work with companies of all stages and sizes. Wether you're just entering the market or scaling up, I'll help you build the strategic foundation and avoid wasting resources on chaotic marketing tactics.
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