You built the product. We’ll shape the brand.
We've helped 40+ tech startups replace the "everything to everyone" approach with a clear positioning strategy and a distinctive brand identity that supports it.
Two solutions tailored to your needs.
Positioning strategy
Your product is now live, but you never had the time to think about positioning. Let's differentiate your brand from competitors and make it irreplaceable to your target audience.
Three online workshops
Market research & competitive analysis
Positioning strategy canvas (ICP characteristics, value proposition, differentiation summary, capabilities, benefits)
Messaging system (one-liner, one-paragraph elevator pitch, 100-word description, 500-word description)
Rewritten homepage wireframe
Brand identity
You've nailed your positioning, but your brand still looks early-stage. It's time to turn disconnected visuals into a distinctive identity system and bring it to life with ready-to-use templates.
%20copy.svg){kind=small}
Logo system
Colour palette
Typography system
Key visual
Digital brand guidelines
Pitch deck template (10 slides)
Email signature template
Social media setup (avatars, LinkedIn covers, 5 content templates)
Optional: Landing page built on a Webflow template
What it’s like to work together.
Discovery meeting
The first meeting is all about getting to know your company. I need to understand your business inside out — your product, your internal processes, your best-fit clients, and the competitive landscape you operate in.
Target audience & market segmentation
During our second meeting, we’ll map out the full range of audiences you could serve and narrow in on those with the highest potential. We’ll use a few interactive exercises to unpack your current customer base, identify key segments, and build out Ideal Customer Profiles (ICPs).
Target audience & market segmentation
During our second meeting, we’ll map out the full range of audiences you could serve and narrow in on those with the highest potential. We’ll use a few interactive exercises to unpack your current customer base, identify key segments, and build out Ideal Customer Profiles (ICPs).
Positioning strategy directions
Once I've gathered insights from previous sessions, I'll outline a few positioning directions, each with its own focus and trade-offs. We'll come together for a shorter workshop to review the options and decide on the final strategy that best fits your goals.
Filling the positioning strategy canvas
In our final meeting, we’ll go over the last details of your positioning strategy, covering product features, capabilities, and the key benefits for your ICP. Once your positioning is locked in, I’ll create a messaging framework that gives you clear, consistent language to use across your landing page, emails, pitch deck, etc.
Filling the positioning strategy canvas
In our final meeting, we’ll go over the last details of your positioning strategy, covering product features, capabilities, and the key benefits for your ICP. Once your positioning is locked in, I’ll create a messaging framework that gives you clear, consistent language to use across your landing page, emails, pitch deck, etc.
Refining your website
It's time to bring your new positioning and messaging to life. In this final step, I'll review your website and suggest structural improvements, along with new copy for the key sections of your homepage. You'll also receive a wireframe that you can hand off to your web designer to implement the changes.
What past clients have to say:
.avif)
.avif)
Case Studies
.avif)
FAQs
Still have questions? Don’t hesitate to email us – we’d be happy to help!
Yes, in addition to positioning strategy, we can assist with Market Segmentation, Target Audience analysis, Ideal Customer Profile mapping, and go-to-market strategy.
Yes, besides our standard deliverables, we can help with logo animation, motion graphics, icon sets, packaging design, and more.
The brand activation phase varies greatly from company to company. Feel free to contact us for a custom approach - we'd be happy to find the best solution.
We can create a custom website based on one of Webflow's thousands of templates – a practical, easy-to-maintain, and affordable solution. We built our website this way, too.
Certainly, but we insist on keeping the visual identity as the backbone of any package.
We work with companies of all stages and sizes. Launching a startup or transitioning to a new market with your current product? We'll help you avoid wasting resources on superficial design services and instead provide a comprehensive, strategy-backed solution.
.svg){kind=small}