Octane

Project Overview

Octane is a Business Intelligence consultancy specializing in IBM Planning Analytics powered by TM1. They provide expertise in deploying, consulting, supporting, and training large-scale applications to help businesses optimize their investments. However, their existing brand identity lacked strategic direction and consistency, making it challenging to stand out in a competitive industry. To establish a stronger market presence and improve brand recognition, Octane engaged us to develop a comprehensive brand strategy and refreshed visual identity.

Objectives

Develop a differentiated brand positioning that highlights Octane’s expertise in Business Intelligence.
Establish a messaging framework that communicates their value clearly to enterprises looking to scale data-driven decision-making.
Design a cohesive and professional visual identity that aligns with their technical expertise and partnership with IBM.
Ensure seamless brand implementation across all marketing and communication materials.

Challenges

Lack of consistency across brand touchpoints, leading to a fragmented presence.
Need to create a refined brand image that complements Octane’s collaboration with IBM while maintaining uniqueness.

What We Did

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Brand Positioning & Messaging:

Through extensive research, market analysis, and stakeholder interviews, we developed a brand strategy that positioned Octane as a trusted, high-level expert in Business Intelligence and enterprise application scaling. The messaging framework emphasized their role in empowering businesses with data-driven insights.

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Target Audience Alignment:

We crafted a strategy that speaks directly to enterprise decision-makers, IT leaders, and financial analysts who rely on advanced analytics to optimize business performance.

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Visual Identity Refresh:

We designed a clean, modern, and structured visual identity system that reflects Octane’s precision and reliability. The brand refresh included a refined logo, updated color palette, typography, and a set of brand guidelines for consistent application across all channels.

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Brand Implementation:

To ensure the brand was effectively applied across all touchpoints, we developed a website mockup, pitch deck template, company letterhead template, social media banners, business cards, and various printed materials. These assets provided Octane with a strong, unified presence in both digital and offline communications.