Seven Zero

Project Overview

Seven Zero is a newly established film production company founded by independent filmmakers Imogen and Ben. Specializing in corporate videos for small to mid-sized enterprises (SMEs), Seven Zero sought to create a distinctive brand identity that would help them grow their business and establish credibility in a competitive industry. Given their fresh entry into the market, they needed a modern yet timeless identity that would set the foundation for future expansion.

Objectives

Develop a sleek, professional brand identity that balances creativity with corporate appeal.
Design a distinctive and modern logo that reflects Seven Zero’s dynamic approach to filmmaking.
Ensure a timeless and adaptable brand identity that remains relevant as the company scales.
Create brand assets that support their growth and professional presence.

Challenges

The identity had to reflect both creativity and corporate reliability, striking a balance between trendiness and longevity.
The brand had to be visually strong enough to stand out while maintaining a minimal and sophisticated appeal.

What We Did

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Brand Positioning & Messaging:

We crafted a brand strategy that positioned Seven Zero as a high-quality, innovative film production company for businesses looking to elevate their corporate storytelling. The messaging was designed to highlight professionalism, cinematic expertise, and a strong visual narrative.

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Target Audience Alignment:

The brand was built to resonate with SMEs seeking professional video production services. It emphasizes trust, creative storytelling, and a polished, high-end feel.

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Visual Identity Development:

We designed a minimalistic and modern logo, integrating a bold black-and-red palette with geometric elements that subtly reference film and technology. The logo incorporates a unique "7" and "0" mark, inspired by film aesthetics and the red recording indicator used in cameras. The typography was selected for its sleek and contemporary feel, ensuring a professional yet creative tone.

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Brand Implementation:

We developed essential brand assets, including a website wireframe, pitch deck template, social media profile setup, corporate brochures, and business cards. These elements provide a consistent and recognizable identity across all marketing channels.