Fineto

Project Overview

Fineto is a business loan aggregator and brokerage service that helps small businesses secure the best loan offers through a single application. By combining automation with personalized consulting, Fineto assists clients in structuring and presenting loan applications while negotiating with lenders to secure the best possible terms. To establish credibility and differentiate itself in the financial services market, Fineto required a complete brand identity that reflects its reliability, efficiency, and modern approach.

Objectives

Develop a distinctive and professional brand identity that conveys trust and expertise.
Create a modern and minimalistic logotype that embodies Fineto’s core values.
Ensure a brand presence that is both approachable and authoritative for small business owners.
Provide brand implementation assets to maintain consistency across platforms.

Challenges

Fineto needed to balance automation and human-centric consulting in its brand messaging.
The identity had to be both sleek and accessible to appeal to small business owners.

What We Did

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Brand Positioning & Messaging:

We crafted a brand strategy that highlights Fineto’s role as a reliable partner for small businesses seeking financial support. The messaging emphasizes ease, transparency, and personalized service to build trust with potential clients.

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Target Audience Alignment:

The brand identity was designed to appeal to small business owners who value both efficiency and expert financial guidance. The visual and verbal branding ensures clarity and confidence in Fineto’s offerings.

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Visual Identity Development:

We designed a minimalistic and modern logotype that prioritizes simplicity and professionalism. The typography, color palette, and visual elements reflect Fineto’s dynamic yet trustworthy approach to business financing.

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Brand Implementation:

To maintain consistency across all touchpoints, we developed essential brand assets, including a website wireframe, pitch deck template, social media profile setup, email signature template, and printed marketing materials. These assets ensure Fineto presents a cohesive and professional image across all client interactions.

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