Octane

Octane engaged our agency to help them develop a comprehensive brand identity that would differentiate them in the market for Business Intelligence and scaling up applications.

The process began with a discovery phase, where our team conducted research and interviews to gain a deep understanding of Octane's business, industry, and target audience. This research included interviews, surveys, and other forms of market research.

The results of the brand strategy process were significant for Octane. The new brand strategy helped them establish a stronger market presence, increase their credibility and recognition as an expert provider of Business Intelligence and scaling up applications services, and align more effectively with their target audience. It also set a foundation for the upcoming visual identity.

The brand identity refresh included a new messaging platform, visual identity system, and brand guidelines that were designed to differentiate Octane in the market and appeal to their target audience. Our team worked closely with Octane to ensure that the new identity was aligned with their vision and goals and helped them achieve the desired goals.

Brand Purpose

"To empower businesses with the insights and tools they need to make data-driven decisions and achieve their full potential."

Current Octane Identity was created in haste five years ago and with no strategy or guidelines. It evidently needed a refresh and clear guidance on how to use brand elements across different applications, including website, business cards, proposals, presentation template, social media, etc. The goal of this Brand Identity refresh was to produce strong and simple visual language, which will be clean and easy to apply and will work effectively with the main company's partner - IBM.