Inscope Electrical

The initial phase of the project involved a thorough discovery process to gain insights into Inscope Electrical's history, values, and aspirations. We conducted in-depth market research and competitor analysis to understand the industry landscape and identify opportunities for differentiation. Through in-person interviews and workshops with key stakeholders, we gathered valuable input and perspectives, which laid the foundation for the brand strategy.

Based on the gathered data and insights, we developed a robust brand strategy that defined Inscope Electrical's positioning in the construction market. We identified their key strengths and unique selling propositions (USPs) to leverage in their communication. The brand strategy outlined the brand's personality, voice, and messaging guidelines to ensure consistency across all touchpoints.

With a solid strategy in place, we began creating the visual identity that would visually represent Inscope Electrical's values and establish a strong brand presence. The logo design was carefully crafted, combining elements that symbolize the company's dedication to innovation, reliability, and experience. The typography was chosen to evoke a sense of trust and professionalism, while the color palette reflected a modern and forward-looking brand personality.

Results

The result of our collaboration with Inscope Electrical was a cohesive and impactful brand strategy complemented by a visually striking visual identity. The newly crafted brand identity positioned Inscope Electrical as an industry leader, setting them apart from competitors and fostering a deeper connection with their clients